Harnessing Influence in the Year of the Influencer.
Agencies are increasingly leveraging influencer marketing as part of their overall strategy, due in large part to the attractive ROI that it can deliver. In 2017, 63 percent of marketers reported increased influencer marketing budgets, according to Bloglovin. One of the reasons for this increased growth is scalability. Consider that 36 percent of marketers spent less than $5,000 per campaign. The study also revealed that influencer campaigns helped 67 percent of brands reach their target audiences, with nearly a third viewing influencer campaigns as essential to overall strategy.