How Much Instagram Influencers Really Cost

Getting Down to the Numbers

It’s time for the specifics. On average, when asked how much businesses pay for sponsored Instagram posts:

66% report that they pay under USD$250 per post,
while 27% pay between USD$250 and USD$1000.
We compared this data with what influencers themselves report charging for sponsored Instagram posts and found a strong correlation between the two.


So how do you come up with a fair price when there’s so many factors to consider?

read more here →

(via Lexie Carbone)

Richard Clague
Maddren's Tradie of the Month

When it comes to getting a new home ready for handover Cerisse is our go to cleaner. Nothing is ever a problem for her and she always leaves everything looking mint. Working around other trades to ensure everything is spotless, she always does an awesome job.

See blog →

Richard Clague
Best in Class use Content Marketing

Content marketing is growing up. After a fast rate of adoption, it is finding its place in the marketing and communications mix. But how effective it is relies on how well it’s managed.


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Richard Clague
Evergreen is Out; Ephemeral is In.

Is evergreen content dead? Maybe. However, one thing is clear: consumers are growing tired of content that is not tied to action. The new content wave is in ephemeral content, which is led by SnapChat and its 10 billion daily video views. After seeing the mass adoption of Snapchat, Facebook and Instagram both introduced the “Stories” feature and the ability to post live, as it happens video. This ephemeral content generates a high engagement rate. With Instagram set to surpass one billion users in 2018, ephemeral content will only become more influential. Ephemeral content captures the FOMO ("fear of missing out") phenomenon. The authenticity of ephemeral content is particularly important when targeting millennials. Research from the Brookings Institute has shown that 84 percent of millennials have a deep mistrust of traditional advertising. This is especially important when considering that this group accounts for more than $1 trillion in U.S. consumer spending.


(via Michael Munz)

Richard Clague
Harnessing Influence in the Year of the Influencer.

Agencies are increasingly leveraging influencer marketing as part of their overall strategy, due in large part to the attractive ROI that it can deliver. In 2017, 63 percent of marketers reported increased influencer marketing budgets, according to Bloglovin. One of the reasons for this increased growth is scalability. Consider that 36 percent of marketers spent less than $5,000 per campaign. The study also revealed that influencer campaigns helped 67 percent of brands reach their target audiences, with nearly a third viewing influencer campaigns as essential to overall strategy.


(via Michael Munz)

Richard Clague
Social Media Trends to Watch in 2018

The PR, social media, and advertising industries will see content take an even greater role in 2018 as technology advances and become more immersive. How brands and agencies create and use that content will reap the rewards from an audience hungry for authenticity and content that is intentionally fleeting, yet more influential than ever.


read more here

Richard Clague
The Breast Cancer Summit

Just launched this website for Breast Cancer Cure for the upcoming Breast Cancer Summit to be held in October and supported by NZ Society for Oncology and The University of Auckland. The Breast Cancer Summit objective is to chart a real vision for the next 10 years through collaboration among New Zealand clinicians, scientists and consumers to drive future research.

The site is built to provide a platform to market online to pre summit, provide key information on the day, and then server as a reference until the next summit. Utilising our experience with conference websites we were able to take something seemingly complex and turn it into a simple but cost effective site with easy access to information and the added benefit of online ticket purchasing/registering.

Richard Clague
“Often small and subtle changes can make the biggest impact when dealing with technology and especially at a large scale.”

We all want to publish the websites we create as quickly as possible after we finish working on them. And let’s be honest: sometimes that comes at the expense of leaving out some important UX factors that negatively impact how users navigate the site.

The problem is, in taking a few pre-launch shortcuts, we risk permanently losing long-term users over UX mistakes we could have fixed in an hour or so. Here are a few ‘low hanging fruits’ that can have a fast UX impact.

— 5 Ideas to Improve Your Website UX in Under 2 Hours


Richard Clague
The thing about bananas

About half of all the bananas consumed worldwide come from the same tree.

Not the same type of tree. The very same tree. The Cavendish, which has no seeds, is propagated by grafting or cloning. Which means that they're all identical. If you're a mass marketer, pushing everyone to expect and like the very same thing, a thing with no variation and little surprise, this is good news indeed.

via seth godin

Richard Clague
So what is “good design”?

This definition is not so simple. The best designs are notorious for seeming not designed at all – or ‘undesigned’.

It’s easier if we break things down a bit. If you know what to look for, it’s easier to identify good design when you see it; or perhaps when you can’t see it at all.

Richard Clague